Sunday, October 05, 2008

Market pressures

Again without announcement, FTDNA has succumbed to the pressures of competition by decreasing the initial cost of some of their kits.

The 12-marker test kit is unchanged at $99; the 25-marker test kit is reduced from $148 to $124; the 37-marker test kit is reduced from $189 to $149; and the 67-marker test kit is reduced from $269 to $248.    Shipping and handling has been increased to $4 even though it only takes a 68-cent stamp to mail the kit back to the lab.

The upgrade prices have not shown a corresponding decrease in price but seem to have remained the same.    The new upgrade path is:

If starting with the 12-marker test kit at     $99
upgrade 12 to 25-marker additional *$49* (total $148)
then upgrade to 37-marker additional *$49* (total $197)
then upgrade to 67-marker additional *$99* (total $296)
-or-
upgrade 12 to 37-marker additional *$99* (total $198)
then upgrade to 67-marker additional *$99* (total $297)
-or-
upgrade 12 to 67-marker additional *$189* (total $288)
___________________________________

If starting with the 25-marker test kit at   $124
upgrade 25 to 37-marker additional *$49* (total $173)
then upgrade to 67-marker additional *$99* (total $272)
-or-
go from 25 to 67-marker additional *$148* (total $272)
____________________________________

If starting with the 37-marker test kit at    $149
then upgrade to 67-marker additional *$99* (total $248)
____________________________________

Or go directly to the 67-marker test kit at  $248

Either the 37-marker pathway or the direct 67-marker order may provide a $24 to $48 savings.

All prices are FTDNA group rates -

Other choices? Click this ISOGG Chart.

0 Comments:

Post a Comment

<< Home