Market pressures

Again without announcement, FTDNA has succumbed to the pressures of competition by decreasing the initial cost of some of their kits.

The 12-marker test kit is unchanged at $99; the 25-marker test kit is reduced from $148 to $124; the 37-marker test kit is reduced from $189 to $149; and the 67-marker test kit is reduced from $269 to $248.    Shipping and handling has been increased to $4 even though it only takes a 68-cent stamp to mail the kit back to the lab.

The upgrade prices have not shown a corresponding decrease in price but seem to have remained the same.    The new upgrade path is:

If starting with the 12-marker test kit at     $99
 upgrade 12 to 25-marker  additional       *$49*     (total $148)
 then upgrade to 37-marker additional    *$49*     (total $197)
 then upgrade to 67-marker additional    *$99*     (total $296)
-or-
 upgrade 12 to 37-marker additional        *$99*     (total $198)
 then upgrade to 67-marker additional    *$99*     (total $297)
-or-
 upgrade 12 to 67-marker additional      *$189*     (total $288)
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If starting with the 25-marker test kit at   $124
 upgrade 25 to 37-marker additional        *$49*    (total $173)
 then upgrade to 67-marker additional     *$99*    (total $272)
-or-
 go from 25 to 67-marker additional        *$148*    (total $272)
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If starting with the 37-marker test kit at    $149
 then upgrade to 67-marker additional     *$99*    (total $248)
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Or go directly to the 67-marker test kit at  $248

 Either the 37-marker pathway or the direct 67-marker order may provide a $24 to $48 savings.

All prices are FTDNA group rates -

Other choices?    Click this ISOGG Chart.